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BRAND MANAGER GERMANY
CDI Based in Paris - ASAP
At Merci Handy, we think a lot about you. Creating a community with great people involved is one of our main focus. Our Moto, deliver the best product ever with an incredible (and fun) experience.
As a brand manager, you mission is to develop the brand awareness in your country, using every possible channels. You have to identify, implement and constantly improve tools to build and animate your community in your country.
WHAT YOU’LL DO:
- Define quarterly acquisition growth goals to support the country business plan (DEUTSCHLAND) as set by the CMO.
- Constantly develop the brand awareness :
- Establish partnerships with other brands and key partners that fit the go-to-market strategy (from inception to implementation)
- Create and animate a network of influencers
- Develop a local social media strategy : suggest relevant networks (if Instagram is not sufficient) and develop viral content (in collaboration with the studio)
- Develop PR and events
- Launch, manage and optimize new acquisition campaigns across all channels including Digital (Newsletters and web-marketing content)
- Define the brand deployment strategy in the country in support to the sales team:
- Identify relevant distribution networks and retailers
- Animate product offerings (developped by the marketing department)
- Develop drive-to-store deals
- Closely monitor, measure and report on acquisition marketing budget and growth in the region.
WHAT YOU’LL NEED :
- 1-3 years of experience in Trade Marketing / Business Development / Brand Development
- Great knowledge of your market: German people are more than welcome, otherwise you speak fluent German and Germany means more than Currywurst to you !
- Extremely proactive, self-starter mentality with strong organizational and communication skills
- Creativity and thousands of innovative ideas to develop the brand: do more with less !
- Passion for fashion, cosmetics or Good Life.
- And of course, a fantastic team spirit
- A CDI (salary according to profile).
- Cool working environment with a comfortable seat and fun people.
- A human adventure that often ends at the local bar.
WHERE : Paris.
WHEN : Asap.
HOW : Easy as pie, email us "firstname.lastname@example.org" (with the job title).